There are various teaching and learning activities in this paper.

1. Lectures will be used to (a) clarify any questions you have from your reading, (b) highlight important concepts, theories and principles relating to the integration of a range of different marketing communications, (c) bring integrated marketing communications (IMC) to life using New Zealand and international examples, and (d) set the context for assessments.

2. Tutorials: Specific goals of the tutorial program are to provide an opportunity for students to engage in a more personal way with course learning; to enable students to clarify course concepts or theories; to provide a comfortable informal environment in which students can articulate their understanding of promotion, advertising and other integrated marketing communications; to give students a chance to apply course concepts, theories and principles; to encourage the development of critical thinking through exposure to a range of perspectives; and to provide an environment in which students can practise Marketing-specific academic requirements and skills and get feedback on their progress. Finally, tutorials also will be used to guide students through their assessments.

3. Guest speaker(s) will extend student learning by discussing how concepts, theories and principles covered in the course are applied and adapted in a real-world business.

4. Assessments: Assessments are critical to student learning. I have designed a range of assessments based on the philosophy that assessments are another opportunity for students to learn (assessment-for-learning). All assessments relate directly to Learning Outcomes, which will be explained in class. For more details of the assessments for this paper, see the Assessment section below. Additional details will be given in class.